Excellent question.
That is about the best example of a "bird swing" that I have seen. I wish the photos were clearer! Occasionally, one will see 19th century bottles with a thread of glass in the corner near the base, but nothing like this.
Hard to say if this really adds a lot of value to a modern bottle that is otherwise not worth anything. It is however one of those curiosities that, like the face of an angel in a piece of toast, that has suddenly captured a lot of attention on ebay and created a bidding war...