Nothing like an attractive label to turn a very common clear bottle into something considerably better. This one has both whiskey appeal and local collector (Haverhill MA) appeal.
Prices are all over the place for labeled bottles. In the good-better-best world of comparisons this is a better. It could be in better condition and at least some are more visually fancy and colorful.
My gut reaction is that this is a ~$50 range bottle but I would want to do some research to see if Carroll's Sam Clay Whiskey is scarcer than most.